Privacy Policy

  1. Introduction

We, at drinkbuzzle.com (hereinafter referred to as “our website”) respect the online privacy of our users and recognise our user's need for appropriate protection and management of any personally identifiable information (hereinafter referred to as "Personal Information") that is shared with us by the user.

"Personal Information" means any information that may be used to identify an individual, including, but not limited to, a first and last name, a home or other physical address and an email address or other contact information, whether at work or home. In general, you can visit our website’s web pages without telling us who you are or revealing any Personal Information about yourself. We do not sell, trade or otherwise transfer Personal information to other parties unless we have your permission or are required by law.

Accordingly, we have designed this privacy policy in order to communicate what information we collect, why we collect this information, how we use the information we collect, some of the security steps taken to protect the information, and the choices you have to review, modify, revise and/or restrict our usage of this information and. This Policy is part of the Terms & Conditions of Use that govern the Website and is binding on all our site’s users.

Please read the following statement to learn about our information-gathering and dissemination practices. Our privacy policy is subject to change at any time without notice. To make sure you are aware of any changes, please review this policy periodically.

  1. Who Processes Your Data?

The respective Company responsible for the processing of your Personal Data (“Data Controller”) will depend on how you interact with us, and where you are located in the world. The respective Data Controller is included within each data processing activity in this Policy.


For certain products or services, two Companies or one Company and another third party may jointly determine how your Personal Data is used (“Joint Controllers”) for the purposes identified in this Policy. Whenever we act as a Joint Controller, we act based on a specific arrangement that sets out the distribution of agreed roles and responsibilities of each party for compliance with their obligations.

  1. How is Data Collected?

There are several ways we may collect your Personal Data depending on how you interact with us/ our website.

Personal Data you provide us directly: You may provide us with your Personal Data directly, for example when you use our websites or apps, participate in our events or promotions, subscribe to our newsletters, purchase our products or services, create a user account, visit one of our restaurants, or communicate with us through one of our social media platforms.

Personal Data we collect automatically: When you use our websites or apps, we may automatically collect certain types of information, such as information about your visit or page interactions.

Personal Data we receive from other sources: We may also receive information about you from other sources if you use any of our websites, apps, or services. We are also working closely with third parties (including for example sub-contractors in technical, payment and delivery services), credit agencies (for example, if you purchase from our online shops), business and sponsorship partners and may receive information about you from them (including information that is publicly available).

  1. How and why do we use your Personal Data?

OUR WEBSITES

Provision of the Website (Creation of Log Files):

Purpose of Data Processing
When you visit our websites, even without creating an account or actively providing Personal Data, your browser automatically transmits certain data to us. This data is stored in server log files and is processed for the following purposes:


  • Website functionality: To provide and deliver a fully functional website experience.
  • Optimization: For improvements, such as faster loading times and better user experience.
  • Security and stability: To safeguard IT systems against disruptions or breaches.

Legal Basis for Data Processing:

The processing is based on our legitimate interests in ensuring the stability, security, and functionality of the website.

Categories of Personal Data Collected

Browser Information:

  • IP address
  • Browser type and version
  • Operating system and interface
  • Language and browser software version

Visit Details:

  • Date and time of access
  • Time zone difference (relative to GMT)
  • Volume of data transmitted
  • Source of access (e.g., referring websites)
  • Destination pages accessed on the website
  • Access status (e.g., HTTP status codes).

Data Recipients

Personal Data from server log files may be shared with:

  • IT Service Providers: Hosting and cloud service providers managing the website infrastructure.
  • Backup Specialists: Ensuring data security and disaster recovery.

COOKIES & SIMILAR TECHNOLOGIES

Cookies are small text files stored on your device (PC, laptop, tablet, smartphone) when you visit our websites. These files allow the site to recognize your device during future visits, enabling tailored content and functionality.

Our cookie settings automatically appear at the first visit to our websites. You can set your personal preferences within the cookie settings. Unless the use of a Cookie is absolutely necessary for example for technical reasons, you may accept or decline the use of such Cookies. You can change your cookie settings at any time via the cookie settings in the footer of the respective website. Cookies already stored can be deleted at any time. If Cookies are deactivated for our website, it is possible that you will not be able to take full advantage of all the functions of the website.

We use Cookies to:

  1. i) Provide Basic Functions:
  • Save preferences (e.g., cookie settings).
  • Enable secure services (e.g., logged-in areas).
  • Analyze Website Usage (Performance Cookies):
  • Track traffic, popular pages, and user behaviour to improve site offerings.
  • Enhance Presentation (Third-Party Service Embeds):
  • Embed maps, videos, or external services for richer content experiences.
  1. ii) Personalize Offers (Marketing Cookies):
  • Deliver personalised advertising tailored to your device and preferences.
  • Cookie Management
  • Initial Setup: Cookie settings appear during your first visit, allowing you to customize preferences.
  • Changing Preferences: You can update or revoke consent anytime via the cookie settings in the footer.
  • Deactivating Cookies: Disabling Cookies may affect website functionality, such as shopping carts or personalized content.

Cookie Types: 

Absolutely Necessary Cookies

  1. i) We use Absolutely Necessary Cookies to:
  • Administer our websites for internal operations, including troubleshooting purposes and to understand any errors you may encounter on our websites;
  • Provide basic functions for our websites. Without these Cookies, we cannot provide core services, such as shopping carts;
  • Keep our websites safe and secure and to help manage and administer our IT systems; and,
  • Improve the use and content of our websites to ensure that the content is presented in the most effective way for you and your devices.

iii) Legal Basis for Data Processing

The temporary storage and processing of Personal Data is based on our legitimate interests to:

  • Provide our products or services to you, including fully functional websites and the services you require;
  • Ensure that our websites and IT are secure and are being used in an appropriate manner.
  • Processing is based on legitimate interests in delivering secure, fully functional services.

iii) Categories of Personal Data, Storage Duration and Categories of Data Recipient(s)

You can find further information about which Absolutely Necessary Cookies we use, as well as what categories of Personal Data we process, for how long we store and to which third parties we transfer them in the cookie settings on the respective website.

  1. iv) Data Recipients

Your Personal Data will be transferred to IT service providers (e.g., hosting providers, cloud service providers, consent management providers, log-in service providers).

  1. v) Data Controller

The Data Controller for the Personal Data processing is the company named in the imprint of the respective website.

Performance Cookies

  1. i) Purpose of Data Processing

Subject to your consent, we will process your information to measure and improve the performance of our websites (for example, by counting visits and traffic sources to help us understand which pages are the most and least popular and see how visitors move around the websites).

Should you not consent to such processing, this will not have a direct effect on the functioning of the websites, but without the information gained using the Performance Cookies it will be more difficult for us to further develop our websites.

  1. ii) Legal Basis for Data Processing

The collection and processing of this Personal Data is based on your consent, where applicable in conjunction with the provisions of the E-Privacy Directive or its national implementation. You can withdraw your consent at any time and without giving any reasons. However, the withdrawal of consent does not affect the lawfulness of the processing before the withdrawal.

iii) Categories of Personal Data

The following Personal Data may be collected, for example Personal Data about:

  • Your visit including the URL clickstream to, through and from our websites;
  • The page views and the usage of the application within a session (e.g., number of clicks, length of visit to certain pages);
  • The origin of the first request;
  • Your device, operating system and browser;
  • The device location;
  • Videos you have viewed, searched for or accessed;
  • Download or playback errors;
  • Video player and the playing mode;
  • Promotions placed on the websites.
  1. iv) Data Recipient(s)

Your Personal Data will be transferred to IT service providers (e.g., consent management providers, log-in service providers and cloud hosting providers).

  1. v) Data Controller

The Data Controller for the data processing is the company named in the imprint of the respective website.

  1. vi) Storage Duration

Cookie data shall be stored for thirty (30) minutes after the last hit has been processed, but for a maximum of 3.5 hours after being set (browser session).

Your browser's "sessionStorage" and "localStorage" store data in the browser; "sessionStorage" is stored temporarily and session storage data are gone when you close the browser tab (also referred to as “browser session”). The ”localStorage“ is persistent, meaning it has no expiration date. You may erase them by deleting your browser's history or deleting the local storage (depending on the browser you used).

Third-Party Service Embeds

On our websites, we integrate content from third-party providers to provide you with an engaging user experience. The following section provides you with information concerning the data processing activities resulting from the use of such embedded third-party content. In the first step, we provide you with general information on the use of third-party embeds applicable to several third-party embed providers. This is followed by more detailed information on the processing activities regarding specific third-party content, which is of particular importance to us.

  1. i) Purpose of the Data Processing

We process Personal Data in relation to the use of third-party embeds for the following purposes, including to:

  • Improve the use and content of our websites, to ensure that the content is presented in the most effective way for you and your devices;
  • Provide a consistent experience across devices and platforms.

We sometimes integrate interactive third-party content, applications, or plug-ins (together “Content”) to provide an engaging user experience.

Examples of such Content include interactive maps, video players, social media plug-ins or interactive functions such as commenting or sharing. Subject to your consent, third parties who provide the Content may collect Personal Data about your use of such Content and may process information from you, which will be used by them in accordance with their own privacy policies.

We therefore recommend that you also read the privacy notices and information of the respective third-party content provider.

  1. ii) Legal Basis for Data Processing

The processing of this Personal Data is based on your consent. You can withdraw your consent at any time and without giving any reasons. However, the withdrawal of consent does not affect the lawfulness of the processing before the withdrawal.

Third-party embeds set Cookies on your browser to store Personal Data. We, therefore, recommend that you read the section about Cookies in this Policy as well as the cookie policy of the respective embed provider.

iii) Categories of Personal Data

The Personal Data collected in relation to the use of third-party embeds may include:

  • IP address; Referrer URL (the webpage that sends visitors to our websites using a link);
  • Information about the operating system and its interface;
  • Cookie-based data (for example Cookies set to ensure the workability of social plugins);
  • User device information (language settings, location, browser type and version);
  • Date and time of the request;
  • Time zone difference to Greenwich Mean Time (GMT);
  • Content of the request (specific page);
  • Access status/HTTP status code; 
  • Location.

Data Recipient(s) If you consent to the use of our third-party embeds, your Personal Data may be shared with the third party providing the embed. For an overview of the third-party embeds in use, see the cookie settings of the respective website.

  1. iv) Data Controller

Depending on the specific third-party embed, the company named in the imprint either:

  • Acts as a Joint Controller with the respective company providing the third-party content for the collection and disclosure by transmission to the company providing the third-party content of the Personal Data. Regarding the further processing activities, both Data Controllers act as independent Data Controllers respectively. Concerning further processing activities performed by the company providing the third-party content, such as the potential processing for market research purposes, this company acts as an independent Data Controller; for further information, please consult the privacy policy of the respective company; or,
  • Acts as an Independent Data Controller for the data processing activities. The respective company providing the third-party content shall act as an independent Data Controller for the data processing activities performed by the company. For further information, please consult the privacy policy of the respective company.
  1. v) Storage Duration

As regards the storage duration of any third-party cookies that are set within the third-party embed, please refer to the privacy policy of the respective company providing the third-party content.

SOCIAL MEDIA PLATFORMS

General Information

In addition to our websites and apps, we operate social media profiles on various social media platforms to familiarize you better with our products and services. Our social media profiles are operated on various social media platforms including (but not limited to), Facebook, YouTube, Twitter and Instagram. To the extent that we process your Personal Data via our social media profiles, we process it to:

  • Communicate with you and keep you up-to-date and make recommendations to you about products and services that may interest you;
  • Improve the use and content of our profiles to ensure that it is presented in the most effective manner for you;
  • To manage our relationship with you and to communicate with you regarding our products and services;
  • To provide a consistent experience across devices and platforms by matching information collected from you and provided by you on one device or platform with information collected from and provided by you on other devices and platforms;
  • To understand the effectiveness of the advertising we serve to you and others and to deliver relevant advertising to you. Furthermore, we use your information when communicating with you through social media to build and maintain our social media profiles.

EVENTS

Participant Registration for Events

You can find information on how we process your Personal Data for our participatory events in the respective privacy policy that will be provided to you as part of the registration process.

  1. i) Purpose of the Data Processing

We organize various events to provide an engaging experience and inspire our spectators. To effectively organize and provide the best possible experience, we work with selected ticketing partners.

Depending on the contractual set-up with the respective ticketing partner (e.g., whether we sell tickets directly or through a ticketing partner), we may process Personal Data for various purposes including to:

  • Perform the sale of tickets;
  • Conduct event management services (on-the-ground event management, sending out transactional communications);
  • Provide customer service and manage any concerns and requests, for example, providing services to you after your ticket purchase in the event of any cancellations or refunds.
  1. ii) Categories of Data

Depending on the contractual set-up with the respective ticketing partner (e.g., whether we sell tickets directly or through a ticketing partner), we will process Personal Data including;

  • First name;
  • Last name;
  • Email address;
  • Postal address;
  • Financial payment information;
  • Any communication in connection with the purchase.

iii) Data Recipient(s)

Depending on the contractual setup with the respective ticketing partner (e.g., whether we sell tickets directly or through a ticketing partner), your Personal Data may be shared with the following recipients:

  • Local/regional ticketing partner;
  • Event agency;
  • Local Company affiliate;
  • Payment service provider.
  1. iv) Legal Basis for Data Processing

The data processing for managing your ticket order (this includes the conclusion of the contract, pre-contractual obligations and the fulfilment of the ticket contract) is carried out for the purpose of performing the contract.

The data processing for conducting event management is based on our legitimate interests to ensure that we offer you safe on-the-ground events.

  1. v) Data Controller

The Data Controller is the company named in the imprint of the respective website in which you have made your ticket purchase.


We engage ticket partners to perform the ticket sale. Depending on the contractual agreement with the ticketing partner, the ticketing partner shall either act as a (joint) controller for any data provided and processed as part of the payment process or act as a processor, who is processing your Personal Data on behalf and on our instructions.

For further information regarding the relationship, please consult the privacy policy of the ticket service provider or contact us directly. Any payment service providers that are contracted shall act as (joint)controllers for any data provided and processed as part of the payment process. If you decide to use a payment service provider, you are transferring the needed Personal Data for the purpose of the payment transaction to the provider. Please consult the privacy policy of the payment service provider, to find out the details of their data processing.

  1. vi) Storage Duration

The Personal Data regarding individual orders and transactions are stored in accordance with the applicable tax and accounting retention obligations.

NEWSLETTERS AND OTHER PROMOTIONAL MESSAGES

  1. i) Purpose of the Data Processing

We offer various promotional messages that contain news, offers and other information about our products, and services, as well as suggestions for participation in events or promotions, such as sweepstakes or online surveys. You can subscribe to our newsletters free of charge at any time.

For the newsletter distribution, we use – where legally required – the so-called double opt-in procedure. This means that we will only send you the newsletter if you have previously given your consent to activate the sending of the newsletter. To do so, we will send you an email in which we ask you to confirm that you would like to receive our newsletter by clicking on a link. This procedure also serves to verify whether the email address submitted is yours.

  1. ii) We process your Personal Data to:
  • Communicate with you and keep you up to date with our products or services and make recommendations that may interest you;
  • Manage our relationship with you and to communicate with you regarding your user account and services;
  • Perform tracking of the effectiveness of our newsletters, including the analysis of opening rates, click rates and bounce rates using aggregated and pseudonymized data.

If you no longer wish to subscribe to our newsletters, you can unsubscribe at any time by clicking on the unsubscribe link that is included in every newsletter.

iii) Legal Basis for Data Processing

The data processing is based on your consent. A given consent may be withdrawn at any time without giving reasons. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

  1. iv) Categories of Data

If you subscribe to one of our newsletters, we may process the following categories of Personal Data:

  • First name and last name;
  • Country of residence;
  • Email address.
  1. v) Data Recipient(s)

Your Personal Data may be shared with the following recipients:

  • IT service providers (cloud hosting providers);
  • Newsletter tool service provider.
  1. vi) Data Controller

The Data Controller is the company named in the imprint of the respective website or app on which you subscribe to the newsletter.

vii) Storage Duration

We only keep Personal Data for as long as needed to achieve the purposes of the data processing.

  1. Is the supply of Personal Data mandatory and what are the consequences of not supplying it?

Overview: We primarily collect only the information necessary to fulfil specific purposes.  Where possible, any additional data requested will be clearly indicated as mandatory or voluntary.

In certain circumstances, if you do not provide us with the information we require, we may not be able to enter into a contract with you. In addition, during our relationship, if you do not provide certain information, we may not be able to meet our obligations under the contract we have with you or engage with you.

With regard to our websites and applications, if you do not provide certain information the functionality may be impacted, and we also may not be able to improve our systems. Furthermore, you may not be able to enter our promotions, subscribe to our newsletter or attend our events.

  1. Use of this website or of our apps by minors

You should not use our website or app if you are younger than (18) or under, you must ask for your parent's or your guardian's permission before you use our website or app. If we find out that you are younger than (18) and have not got permission from your parent or guardian, we will stop using your Personal Data.

  1. Questions, concerns and support – With whom and how can you get in touch?

If you have general questions relating to this Policy or about how we process your Personal Data, or if you would like to exercise any of your rights described in this Policy, you can contact us directly by emailing support@redrumdrinks.com or by writing to the postal address at A-GF/04, Satva Shreeji, Near Khodiyar Mataji Temple, Naroda, Ahmedabad, Gujarat (382330).

You can find the postal addresses of the Company entities in the Affiliates List. If you would like to contact our appointed Data Protection Officer, please contact ar <support@redrumdrinks.com>